AI Visibility Tools — Category-by-Category Comparison
Not all AEO tools are equal. We break down 25 features across 6 categories so you can compare depth, not just dashboards. Where we couldn't verify a competitor's capability, we mark it honestly.
| Feature | LunimRank | Otterly | Peec | Profound |
|---|---|---|---|---|
| AI Engines Tracked | 8 | 4-6 (add-ons) | 7 (choose 3 per plan) | 1-10 (by plan) |
| Engine List | ChatGPT, Perplexity, Gemini, Google AIO, Claude, DeepSeek, Grok | ChatGPT, Perplexity, Copilot, AIO (base); Gemini, AI Mode (add-on) | ChatGPT, AI Mode, AIO, Copilot, Perplexity, Gemini, Grok | ChatGPT (Starter); up to 10 on Enterprise |
| Daily Monitoring | Yes (Growth+) | Verify | Yes (daily cycle) | Verify |
| Prompts per Scan (Starter) | 15/week | 15/mo | 25/mo | 50/mo |
| Feature | LunimRank | Otterly | Peec | Profound |
|---|---|---|---|---|
| Quality Dimensions | 5 (Recommendation, Position, Sentiment, Context, Competitive) | Sentiment only | Verify | Verify |
| AI Readiness Score | 0-100 ARS + A-F Grade | % only | % only | % only |
| Answer Gap Analysis | Yes (with AI win reasons) | Partial | Verify | Verify |
| Volatility Tracking | Yes (3-run consistency) | Verify | No | Verify |
| Brand Position Tracking | Yes (avg across all prompts) | Verify | Verify | Verify |
| Feature | LunimRank | Otterly | Peec | Profound |
|---|---|---|---|---|
| GEO Site Audit | 12 AI readiness dimensions | Verify | No | Verify |
| AI Content Patches | Yes (AI-generated, publish-ready) | No | No | From $399/mo |
| Citation Analytics | Yes (9 subcomponents, domain categorization) | Verify | Yes (used + cited tracking) | Verify |
| Competitor Website Analysis | Yes (automated crawling + benchmarks) | No | No | Verify |
| Competitor Intelligence | 7-tab dashboard (benchmark, snapshots, quadrant) | Basic | Partial | Basic |
| Feature | LunimRank | Otterly | Peec | Profound |
|---|---|---|---|---|
| GA4 AI Traffic Integration | Yes (8 AI sources) | Looker Studio | No | No |
| PDF Reports | 12-page branded reports, white-label (Agency) | Verify | No | Verify |
| Prompt Intelligence | Yes (drill-down panel, volume data) | Verify | No | Verify |
| CSV Export | Yes (scans, citations, prompts) | Yes | Verify | Verify |
| Feature | LunimRank | Otterly | Peec | Profound |
|---|---|---|---|---|
| Free Plan | Yes (permanent) | 14-day trial | Trial only | Free AEO report |
| Free AI Scan | Yes (no account needed) | No | No | Free AEO report |
| Free Tools | 17 (crawlability, schema, readiness grader, meta tag analyzer, etc.) | 14+ GEO tools | 0 | Free AEO report + agent trial |
| LLMs.txt Generator | Free | No | No | No |
| Feature | LunimRank | Otterly | Peec | Profound |
|---|---|---|---|---|
| Starting Price | $39/mo | $29/mo | $95/mo | $99/mo |
| Annual Discount | ~17% (2 months free) | Verify | Verify | ~17% (2 months free) |
| Agency/White-Label | $199/mo (10 clients, white-label PDF) | $489/mo | Verify | Custom (Enterprise) |
"Verify" = we couldn't confirm this feature on the competitor's public website. We'll update this table as we verify each capability. Last verified: March 2026.
Otterly, Peec AI, and Profound are trademarks of their respective owners. LunimRank is not affiliated with, endorsed by, or sponsored by any of the companies listed. Feature and pricing comparisons are based on publicly available information as of March 2026 and may not reflect current offerings. We encourage you to verify all information directly with each provider.
What This Comparison Means
Quality vs. Quantity
Most AEO tools check if AI mentions your brand — a binary yes/no. LunimRank analyzes how you're mentioned across 5 quality dimensions: recommendation strength, position quality, sentiment depth, context relevance, and competitive comparison. This is the difference between knowing you appear and knowing whether AI actually recommends you.
Content Patches vs. Manual Fixes
Finding gaps is only half the battle. LunimRank generates publish-ready content patches for every gap found — copy, paste, and publish on your website. Competitors either don't offer this or lock it behind $399+/mo enterprise tiers.
Free Plan vs. Free Trial
A 7-day trial disappears. LunimRank's free plan is permanent — run a full AI visibility scan with no credit card, no expiration. When you're ready for weekly monitoring, upgrade. No pressure.
The Verdict
Choose LunimRank if you want the deepest AI visibility analysis at the lowest price — 5-dimension quality scoring, 8 AI engines, competitor website crawling, GA4 traffic bridge, and a real free plan. Best for SMBs, local businesses, and agencies who need actionable intelligence, not just mention counts.
Consider Otterly if you need a lower entry price ($29/mo Lite plan) and primarily want basic mention tracking across multiple engines without quality analysis.
Consider Profound if you're an enterprise team with budget for $399+/mo and need white-glove onboarding and dedicated support.
Where Competitors May Win
Lower Entry Price
Otterly's Lite plan starts at $29/mo (vs our $39/mo Starter). If budget is the only factor and you don't need quality analysis or content patches, their entry tier is cheaper.
Enterprise Support
Profound offers dedicated account managers and custom onboarding at their $399+/mo tier. LunimRank is self-serve — great for teams who prefer speed over hand-holding.
Longer Track Record
Otterly and Profound have been in market longer. LunimRank is newer but purpose-built with quality-first scoring that competitors haven't matched yet.
Start with LunimRank today
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