Google Analytics (GA4)
Bridge the Gap Between AI Traffic and Your Analytics
LunimRank connects to your Google Analytics 4 property to track AI-referred traffic alongside your existing web analytics. See exactly how much traffic comes from AI engines like ChatGPT, Perplexity, and Claude — data GA4 alone can't isolate.
Start Free ScanWhat You Get
AI Traffic Attribution
Identify traffic from ChatGPT, Perplexity, Claude, and other AI engines that GA4 lumps into "direct" or "referral". See your real AI-referred sessions, page views, and conversions.
Correlation Analysis
Compare your AI Readiness Score (ARS) trend against actual AI-referred traffic. Higher ARS = more AI recommendations = more traffic. Prove the ROI of AEO optimization.
Landing Page Insights
Discover which pages AI engines are sending visitors to. Optimize those pages further to improve AI recommendation quality and conversion rates.
How to Set Up
Connect Your GA4 Property
Navigate to Settings > Integrations in your LunimRank dashboard. Click "Connect Google Analytics" and authorize access to your GA4 property via OAuth.
Select Your Property
Choose the GA4 property and data stream that matches your business website. LunimRank reads traffic data — it never modifies your GA4 configuration.
View AI Traffic Dashboard
Visit the AI Traffic page in your dashboard. LunimRank automatically filters and categorizes sessions by AI referrer, showing you AI-specific metrics alongside your ARS trend.
Frequently Asked Questions
Does LunimRank modify my GA4 property?
No. LunimRank uses read-only access to your GA4 data. It never creates, modifies, or deletes any GA4 configuration, events, or properties.
How does LunimRank identify AI traffic?
LunimRank analyzes referrer data, UTM parameters, and source patterns to identify sessions originating from AI engines like ChatGPT (chat.openai.com), Perplexity (perplexity.ai), Claude (claude.ai), and others. Traffic that GA4 misclassifies as "direct" is properly attributed.
Which GA4 metrics does LunimRank use?
LunimRank reads sessions, page views, session duration, and referrer source data. It does not access personally identifiable information (PII) or individual user data.
Is my GA4 data shared with anyone?
No. Your GA4 data is only used within your LunimRank account to generate AI traffic insights. It is never shared with other users, third parties, or used for advertising.
Which plans include the GA4 integration?
The GA4 AI Traffic integration is available on Growth ($79/mo) and Agency ($199/mo) plans. Free and Starter plans include AI visibility scanning but not GA4 traffic tracking.
Ready to Get Started?
See how LunimRank works with Google Analytics (GA4) to improve your AI visibility.
Start Free Scan